Statistics from Direct Marketing Association reveal that the total number of catalogs generated in the U.S. in 2007 have been around 19 billion. After a few years of decline in the industry, 2013 again saw a new surge and the total number of printed catalogs delivered reached 12 billion. An expert retail private equity strategist is of the opinion that consumers still love to look at the printed catalogs and therefore, these items can never run out of demand. A catalog printing company is of immense help to the modern business owners as they are able to deliver custom-made catalogs that can be used for a great variety of purposes.
Why is Print Catalog so Popular
The printed catalogs form an important part of conventional printed marketing strategies, despite the rising popularity of several marketing initiatives. A well-designed catalog made by any reputed catalog printing company is a collectible item owing to its captivating effects along with loads of item-specific information featured in the catalog. There are a few compelling reasons behind the popularity of these printed catalogs and some of them include:
· Unmatched Smoothness: Previously, catalogs were printed and then mailed as they were the only source of information for the customers about the new arrivals, top rated items and other regular products. But the catalog printing services in Dallas are no more required for the same purpose today. Channel integration is a great strategy of comprehensive marketing and a custom designed catalog aims at integrating pretty designs and attractive images to the users and directs the readers to find them on the actual website.
· Building Relationships: As a marketer, it is imperative for you to know that the relationship between the ecommerce and digital world is not necessarily linear, and it doesn’t really move in a straight direction from brick and mortar to printing to online retailing. Therefore, it is important to expand the toolbox with new ideas and trendy tips, but it’s equally important to keep a space for the existing tools, i.e., the catalogues made from the responsible catalog printing company.
· Bold and Beautiful: Successful marketing strategies are very much experimental and there are many well-known enterprises, which are dependent on the fusion of digital as well as traditional marketing tactics instead of entirely depending upon a single strategy. If you can be bold and experimental and opt for the custom catalog printing in Dallas, then you can hope your consumers to love the fun and novelty involved. When your primary focus is centred on customers’ experience, then the role of printed catalogs can never be denied.
· Increased Exposure: With the help of the printed catalogs, you can easily widen your client reach. This is because both the digital and printed catalogs offer a great reference of information and items, which are required to generate a customer lead. A printed catalog is a feasible source of information for the users, and it also helps the businesses to grow in various ways.
Though many people expected the services to go outdated owing to the splurge in ecommerce boom, a catalog printing company is still there and has not been phased out. Check out at DFW Printing Company.